The numbers · Why it pays off

Your customers look you up before they ever walk in.

Here’s what Google and BrightLocal’s research says about how people pick a local business, and why real photos and a working website make the difference.

76%

of people who search for something nearby on their phone visit a related business within a day.

They’re ready to buy. The question is whether they find you or the place down the street.

Google, 2016 [1]

28%

of those nearby searches end in a purchase.

Showing up in those searches is showing up for paying customers.

Google, 2016 [1]

42%

more requests for directions, and 35% more website clicks, for Google listings that have photos.

Photos turn a listing into a visit. That’s what the photo shoot is for.

Google, via Whitespark [2]

97%

of people read online reviews when choosing a local business.

They’re reading about you right now, whether you’re there to make a good impression or not.

BrightLocal, 2026 [3]

54%

go on to visit the business’s website after reading good reviews.

No website, or a broken one, and that customer stops right there.

BrightLocal, 2026 [3]

47%

won’t use a business with fewer than 20 reviews.

Our counter QR card makes it easy for happy customers to leave one.

BrightLocal, 2026 [3]

What it takes to pay for itself

How many new customers a month covers it?

Put in what a typical customer spends with you. At $0 down, Local Launch is $129 a month, so this is how many extra customers you need each month to come out ahead.

4

new customers a month covers the $129 payment.

The package

Local Launch

  • Starter website, 1 to 3 pages, built for phones
  • 1-hour professional photo shoot at your business
  • 25 edited, high-resolution photos you own outright
  • Google Business Profile set up with your photos
  • A QR card for your counter so happy customers leave reviews
  • First 3 months of hosting & care included

Pay once

$899

or $0 down, $129/mo

12 months, then $49/mo. Bought separately: $1,500 to $2,500.

Get my free mockup

Just need photos? A brand photo shoot is $349. Want the bigger site? Business site plus photos is $1,799. All prices

Sources

  1. Think with Google, nearby mobile searches (archived copy; Google has since retired the page). Google/Purchased Digital Diary, “How Consumers Solve Their Needs in the Moment,” 1,000 US smartphone users, May 2016.
  2. Whitespark, Google Business Profile guide: photos, quoting Google: businesses with photos get 42% more requests for directions and 35% more website clicks. The figure comes from an older Google study.
  3. BrightLocal, Local Consumer Review Survey 2026. Survey of 1,002 US adults, published February 2026.

Research shows how customers behave on average. It isn’t a promise of results for any one business.